Koncept Africa – Luxury Travel Design Company
Koncept Africa is guided by leadership shaped through more than three decades of global travel and tourism experience.
At the heart of the organisation is Mr. Jayesh Ashar, an accomplished business leader and travel industry veteran with over 33 years of hands-on experience in international tourism, destination management, and multi-country operations.

This depth of experience is not theoretical.
It has been built through real-world challenges, global disruptions, operational growth, and long-term industry engagement.

Koncept Africa stands on a foundation of African travel leadership rooted in credibility, resilience, and strategic thinking.
Custom safari Africa
Professionally trained as an accountant, Mr. Jayesh Ashar began his career with a strong grounding in financial strategy, operational discipline, and business management. Over time, he transitioned into the global travel and tourism industry, where he built a reputation for structured growth, strategic insight, and operational excellence.
He successfully founded and scaled Pearl Tourism & Leisure Group (PTLG) from a startup into a multi-national organisation operating across five countries and employing 19 professionals.
Under his leadership, PTLG expanded its footprint internationally, developed cross-border partnerships, and built a diversified portfolio across tourism and related services.
His career reflects not only expansion, but endurance.
Africa-travel-experts
Over the past three decades, the travel industry has experienced significant global disruptions. Mr. Ashar has navigated and led through some of the most challenging periods in modern tourism history, including:
  • The aftermath of 9/11
  • The SARS outbreak
  • The 2008 global financial crisis
  • Economic slowdowns and regional instability
  • Operational setbacks and entrepreneurial learning curves
These events shaped a leadership philosophy built on:
  • Adaptability
  • Risk management
  • Strategic restructuring
  • Long-term thinking
  • Operational resilience
This experience is critical in African safari planning, where regional logistics, international travel variables, and seasonal unpredictability require strategic oversight.
In February 2014, Mr. Ashar was voted among the 100 Most Influential Persons of the Indian Travel Fraternity in a national poll conducted by Fairfest and NDTV Profit.
However, credibility is not defined by awards alone.
It is reflected in:
  • Long-standing supplier relationships
  • Repeat international clientele
  • Multi-country operational experience
  • Consistent execution across diverse markets
Koncept Africa builds on this legacy of trust and performance.
Designing African journeys requires understanding:
  • Cross-border logistics
  • Regional flight networks
  • Ground handling coordination
  • Seasonal wildlife movement
  • Operational realities in remote regions
Through decades of experience, the leadership behind Koncept Africa has managed:
  • Complex international itineraries
  • Group movements from 25 to over 1,200 participants
  • Multi-destination travel programs
This background ensures that every safari is strategically structured, not simply assembled.
Koncept Africa operates with a consultancy mindset.
We prioritise:
  • Understanding the traveller before suggesting destinations
  • Evaluating seasonal suitability
  • Designing realistic travel flow
  • Balancing experience and logistics
Leadership experience allows us to approach safari design with confidence, structure, and clarity.
Private safari planning Africa 2
Despite decades in global tourism, Koncept Africa represents a focused and purpose-driven chapter.
It reflects:
  • A deep passion for Africa
  • A commitment to responsible travel
  • A desire to create meaningful journeys
  • A long-term vision for sustainable tourism
Africa’s evolving travel landscape continues to inspire innovation and thoughtful planning.
When travellers choose Koncept Africa, they are guided by:
  • 33+ years of industry experience
  • Proven operational capability
  • Recognised leadership credibility
  • Multi-country travel expertise
  • A structured and strategic planning approach
Experience matters — especially when designing journeys across remote and diverse African landscapes.
Koncept Africa is led by African travel leadership shaped by resilience, knowledge, and long-term vision.

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